Who are the Nori “data managers” and what do they do?

Nori is in the business of incentivizing carbon removal. We do this by issuing sellable Nori Carbon Removal Tonnes (NRTs) to “Suppliers”, who are initially US food and fiber producers and have adopted new practices that remove carbon. In the past, we’ve written about how Nori generates a supply of NRTs. There’s a broad network of collaborators responsible for generating supply in addition to just the growers themselves.

We recently got into who some of these collaborators are, and how to participate in the program during a webinar with Continuum Ag’s Mitchell Hora and Will Glazik, both early participants in our pilot.

A webinar we hosted on 4.17.20 for interested Suppliers in the Nori Marketplace

While Nori is not in the position to advise producers on the best farming practices to optimize soil health practices for carbon removal, we’re thrilled to work with people like Mitchell who already offer that service and want to make it easy for their customers to participate in the Nori marketplace. In Nori-speak, we call the vetted people who have the capacity to help enroll farmers into the program “data managers.” These organizations can be found on this list

Unlike traditional carbon markets, where these folks might be referred to as project developers, Nori data managers are a motley crew, who fall into four broad categories.

The most typical data manager is an individual or entity that already provides agronomic services to farmers. In addition to playing the traditional project developer role and helping the supplier navigate the needs of the Nori program, they may possess the knowledge on how to construct farm plans and optimize soil health planning. They may even potentially know how to take advantage of additional value by stacking soil health benefits — whether that is through grant funding, cost savings from the adoption of conservation practices, or helping farmers finding new markets.

Farm Management Software (FMS) platforms offer a unique value add for data managers who can offer an easy way to enroll in the Nori program. We proved out our pilot by integrating with data exports from FMS platform Granular. When an FMS platform devotes additional human resources to enrolling suppliers into Nori, they become a data manager, but it’s worth noting that data managers not employed by Granular can still use Granular (or any other FMS platform we integrate with in the future) to enroll acres into Nori.

Data managers working for value-added programs are able to align their own program with Nori’s. A value-added program is an opportunity that enables certifications or funding that align with agricultural carbon removal. As long as farmers in one program are not selling direct interest in the carbon removal anywhere else (double selling), we want to support the complementary efforts of these programs so that farmers drawing down carbon can be even more profitable. Currently, there are three such programs we are actively working with:

While we don’t ever endorse the products that some data managers sell, we do recognize that there are businesses that might be in an ideal position to enroll farmers into the Nori market, particularly when their product is known to incrementally remove carbon from the atmosphere. Locus Ag is one example of a data manager who has also launched its own “Carbon Now” program to make it possible for their clients to participate in Nori.

If you are someone who fits into these categories and has an interest in collaborating with Nori, we’d love to hear from you! Please fill out this form to tell us more about you.

Climate change entrepreneur and consultant. Recovering from carbon exuberance. I like to stir the pot.